Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where chinese font logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.