“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” –Don Norman

Designers are always on the verge of trying something new because their job demands it from them to be genuine and as inventive as possible. Therefore they never find time to scratch their head or to shrug off their shoulder. Creativity runs deep in their blood and they try harder enough to put forward the best they can.

Whether to make a chinese font logo design, a typography poster, a brochure or any business card design, they bring originality in the menu and do their best to satiate the expectations being associated to them, they keep the cool temperament intact and try not to get offended no matter how rude/harsh a client may get to them. This is called pure professionalism when you have a bigger heart to accept criticism, when you accept where you are wrong, where you absorb the critique and where you never overlook the feedback.