Something else cool about illustrative font logos is that they’re usually based off of cartoons. If you’ve ever tried to draw a cartoon, at first it’s a bit challenging. Like most things, it takes practice and study. Using that skill in graphic design, you can trace a cartoon into a vector image and boom – you’re getting an illustration that can be used as a chinese font logo. Of course that’s the short of it.

font have an artistic liveliness to them. That’s why we see them mostly in athletic chinese font logos or ones geared towards children. Occasionally a business will use an illustration in their font logo, the payoff being a bolder image in their market and instant mascot.

I’ve gathered together twenty of my favorite font logo designs that include font. Notice how shapes in the images create the lights and shadows. Can you recognize a cartoon underneath of the simplified shapes? I hope you find them as fascinating and inspiring as I do.