If your objective is to create exceptional chinese font logo that will stand out, you need to exert extra effort in making your studies and researches about your subject, design, concept and ideas and so on. Some people may think why they need to spend a lot of time in just creating a small piece of graphic.
Yes, chinese font logo is a small piece of graphic but has a big role in getting the first impression of viewers which result in getting their hearts in the end. A worth-looking logo should possess different qualities such as originality, attractiveness, harmony and so on. You should also consider the font you will use, the color scheme, other graphic elements or symbol, and how you will combine all of those things.
In order to comply with the qualities, you really need to spend so much time especially if you have a long term plan. Speaking of time, it is also one of the best subjects as a source of inspiration in creating logo symbols. The use of time through watch and clock symbols already conquered other fields.